Andriy Chumachenko —
co-founder of Netpeak, founder and CEO of BASE

I build systematic B2B marketing: from strategy and analytics to the team, channels, and alignment with sales. I put this approach to work at BASE, teach it in Marketology, and unpack it in my content.

Take the Marketology course

Discuss your challenge with BASE

20+ years in marketing, team building, growing Netpeak, and building systems

Ecosystem

The ecosystem behind my expertise

My expertise is built on experience and the development of several interconnected assets, each strengthening the others.

B2B

Growth

Lead Generation

A B2B marketing agency I built so that strong strategy, a systematic approach, and high-quality execution work as one.

Co-founder of Ukraine’s best-known digital agency. This is where I developed my professional approach to growth, systems, teams, and marketing as a business function.

Learn more about Netpeak

Free course

Online

Systematic Marketing

A free course on systematic marketing based on years of experience. It is my way of sharing a practical approach that grow the market and helps businesses grow.

Go to the course

Podcast

YouTube

A podcast about news at the intersection of IT, business, marketing, and technology. A regular format that offers insight into how I think, what I pay attention to, and how I explain complex topics.

A channel where I regularly write about managing people, business, myself, and the agency. The most direct way to follow my thoughts in a short format.

History

Netpeak — the foundation of my professional journey

My first steps in marketing began alongside Netpeak. Here, I went from copywriter to CMO, built new directions and teams from scratch, launched new services, set up processes, and worked on scaling marketing as a system. This experience became the professional foundation for everything I do today.

Netpeak is where my approach to work took shape: systems thinking, accountability for results, and respect for people, numbers, and analytics.

More about Netpeak

Digital Marketing

Performance

Expertise

20+

years of Ukraine’s biggest digital agency

600+

top digital marketing specialists

10 000+

projects in Ukraine and around the world

B2B Marketing

BASE — combining expertise with results

I built BASE as a full-service B2B marketing agency for companies that need more than a conventional channel presence — they need a clear system connecting marketing to revenue.

With some of the best digital marketers in the market on the BASE team, strategy, processes, the internal team, analytics, and execution work as one machine.

If you’re here because my approach to marketing resonates with you, the next step is to meet the BASE team. This is where my professional experience and approach are applied to real client challenges.

More about BASE

B2B

Growth

Lead Generation

10+

top Ukrainian marketers at CMO level

3 projects

per person for focus and performance

15+

case studies and testimonials in the first year alone

Education

Marketology — my contribution to the market

Marketology is a free course on systematic marketing based on my years of experience at Netpeak, BASE, and working with companies across different industries. I created it for those who want to think beyond channels and tools and see marketing as a system that impacts revenue.

For me, this course is a way to share an approach I believe in: marketing should be connected to business goals, analytics, the team, processes, and accountability for results. Video versions of the course are also partially available on my YouTube channel.

Go to the course

Free course

Online

Systematic Marketing

Supported by:

courses in one: for beginners, specialists, and managers

modules and 71 lessons

8 000

students

Podcast

The Fourth Industrial — my favorite side project

The Fourth Industrial is a media project about work, the modern economy, business, technology, artificial intelligence, and the people driving it all.

My colleague Roman Yefremenko and I discuss industry news every week, conduct interviews, explore important topics, and cover modern professions that universities don’t teach.

The Fourth Industrial is the logical continuation of the podcast "It’s About Work," which we ended in summer 2026.

Watch on YouTube

Podcast

YouTube

10 000+

subscribers across YouTube, Spotify and Apple Podcasts

120

episodes over 4 years

minutes on average per podcast episode

Posts

Telegram channel — the best way to follow my thoughts

On my Telegram channel, I regularly write about managing people, business, the agency, and myself. It’s a shorter and more lively format than a podcast or long interviews, making it the easiest way to stay connected with my content.

If Telegram isn’t convenient for any reason, my posts (along with additional content) appear with a slight delay on other social networks – Instagram, LinkedIn, TikTok and Threads.

Subscribe on Telegram

Andriу Chumachenko

Telegram channel

Thoughts

Business

Reflection

11 000+

subscribers

285

numbered posts since 2019

post per week

Biography

About me

I’ve been working in marketing since 2007, if you can believe it, and during that time I’ve gone from copywriter to CMO, from Netpeak co-founder to BASE founder and creator of the systematic marketing course Marketology.

I’m pretty good at building new directions, creating strong professional teams, and scaling businesses.

Today, my focus is growing BASE, a B2B marketing agency where great professionals combine analytics and strategy with high-quality execution.

Invite me to speak

Discuss your challenge with BASE

Beyond business, I created the free Marketology course, bringing together essential digital marketing knowledge for beginners, professionals, and managers. I also regularly run my Telegram channel about business and people management, the The Fourth Industrial media project about the modern economy, and take part in public conversations about marketing, business, and technology.

Videos